Home Uncategorized How to explain the promotion of scenic spots and cultural packaging? What is the relationship between tourism and culture?

How to explain the promotion of scenic spots and cultural packaging? What is the relationship between tourism and culture?

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what is the relationship between tourism and culture? Tourism planning experts from Beijing lvwei Chuangjing planning and Design Institute pointed out that with the progress of China’s social civilization and the development of tourism, the tourism industry has gradually recognized two basic concepts: first, tourism is a cultural and social activity, and the process of tourism is essentially the process of tourists’ cultural aesthetics and cultural comparison; 2、 Tourism is a culture based economic industry. At the same time, after more than 20 years of rapid development, China’s tourism market dominated by sightseeing has gradually transitioned to diversified, medium and high-end markets such as leisure and vacation, fitness and health care, and the tourism industry has entered a new stage of system upgrading. Therefore, the quality of scenic spots must also adapt to the cultural demands of the market and the general trend of industrial upgrading, and provide tourism products with cultural connotation and taste. At present, excavating cultural heritage has become the trend of tourism product creativity. For example, “Qingming Shanghe garden” in Kaifeng, Henan Province, “song city” in Hangzhou, Zhejiang Province, and “Datang Furong garden” in Xi’an, Shaanxi Province are all successful tourism products with historical and cultural creativity; The “impression of Yunnan” and “Naxi ancient music” in Yunnan and the “impression of Third Sister Liu” in Guilin, Guangxi are greatly sought after with gorgeous national culture as the core of creativity. Many places began to re-examine their cultural concepts and re inventory their cultural heritage. They found that what was considered feudal superstition, vulgar and habitual in the past actually contains the long-standing cultural tradition of the Chinese nation and the unforgettable belief complex of the Chinese people. Once the creative packaging, it immediately became a blockbuster and became a successful tourism product. Many poorly managed scenic spots or places that have always been considered to be lack of resources are now attracting tourists. Zhangjiagang, a city famous for its lack of civilized tourism resources, is a city in Jiangsu Province. In fact, there is a place called guhuang Sipu, which is the place where monk Jianzhen crossed the east to Japan at the invitation of Japanese monk Rong Rui and Puzhao in 754. At present, the development of China Japan relations urgently needs a platform for China Japan cultural exchange. Guhuang Sipu just has the historical origin and practical opportunity to be developed into an excellent scenic spot, which has formed the city card of Zhangjiagang: “the holy land of spreading Chinese culture and the international port of the world.” It can be seen that in tourism development, cultural concepts must be changed and broken through, otherwise even if the family has thousands of gold, it will be regarded as a poor broom. Even those tourist destinations that rely on ecological natural resources must re recognize the charm of landscape culture, and it is necessary to improve the culture. Because from the perspective of aesthetics and landscape, the essence of nature is nothing more than the objectification of human heart. Landscape is the objectification of tourists’ personality. Zhong Rong said in his poem: “mountaineering is full of love for the mountain, and viewing the sea is full of love for the sea”. It vividly reveals the wonderful realm of the integration of tourists and nature. The natural landscape of Tibetan mountain in Yuxian County, Shanxi Province is general, but it is famous for the story of “Zhao’s orphan”. This is the place where the story of Cheng Ying’s Tibetan orphan took place. Loyalty culture is the selling point of Tibetan mountain tourism, and tourists are flocking to this culture; Mianshan mountain in Jiexiu, Shanxi Province, is the place where the story of Duke Wen Chonger and Jie Zhitui of Jin in the spring and Autumn period took place. China’s “cold food festival” also comes from Mianshan mountain in Jiexiu. Of course, the popular tourism of Mianshan mountain in recent years is inseparable from the moving spirit of loyalty and filial piety of this story. The famous mountains are cultural. For example, China’s “Five Mountains” are cultural mountains. From the dozens of projects entrusted by lvwei Chuangjing planning and design institute all over the country recently, most of them are related to tourism culture. For example, the recently commissioned “Jingchu image”, “Three Gorges image”, “Enlong world wooden house village”, “Baiyangdian · on the side of water”, “Qianan Longshan scenic spot in Hebei Province”, “ancient city of Baguo in Changyang, Hubei Province”, etc.

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