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What is the function of packaging???

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packaging is the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products, facilitate storage and transportation and promote sales in the process of circulation; It also refers to the operation activities of applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purpose. Marketing packaging focuses on planning strategy and becomes a broad packaging. Packaging in a narrow sense refers to the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products, facilitate storage and transportation and promote sales in the process of circulation; It also refers to the operation activities of applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purpose. In a broad sense, the external form of everything is packaging. Chinese national standard GB /t4122 1-1996 stipulates that the definition of packaging is: “the general name of containers, materials and auxiliary materials adopted according to certain technical methods in order to protect products, facilitate storage and transportation and promote sales in the process of circulation. It also refers to the operation activities of applying certain technical methods in the process of adopting containers, materials and auxiliary materials in order to achieve the above purpose.” Other countries or organizations have different expressions and understandings on the meaning of packaging, but the basic meaning is the same. They all take the function and function of packaging as their core content, and generally have two meanings: ① containers, materials and auxiliary articles containing goods, i.e. packaging; ② Technical activities on dressing, sealing and bandaging. To dress someone or something up or try to help him be perfect in some way. Packaging elements include packaging object, material, modeling, structure, protection technology, visual communication, etc. Generally speaking, commodity packaging should include trademark or brand, shape, color, pattern, material and other elements. 1. Trademark or brand trademark or brand is the most important constituent element in the package and should occupy a prominent position in the whole package. 2. Appropriate packaging shape is conducive to storage, transportation, display and product sales. Therefore, shape is an indispensable combination element in packaging. 3. Packaging color is the most stimulating element in packaging. Highlighting the color combination of commodity characteristics can not only strengthen the brand characteristics, but also have a strong appeal to customers. 4. The packaging pattern is like the picture in the advertisement in the packaging, and its importance and indispensability are self-evident. 5. The choice of packaging materials the choice of packaging materials not only affects the packaging cost, but also affects the market competitiveness of this commodity. 6. The product label is generally printed with the packaging content, the main components contained in the product, brand logo, product quality grade, product manufacturer, production date, validity period and use method.

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