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What is the packaging of TV news columns

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TV packaging has become one of the most commonly used concepts in TV stations, TV program companies and advertising companies. When it comes to packaging, everyone seems to know its meaning, but few people have made more in-depth research and Discussion on the definition, connotation and extension of TV packaging and its role. In fact, packaging is a borrowed word. Packaging in the general sense refers to the packaging of products. The reason why the packaging is used on the TV is that the packaging of the product has something in common with the packaging of the TV. Its definition is to standardize and strengthen the overall image of TV programs, columns, channels and even TV stations. These external formal elements include sound (language, sound, music, sound effect, etc.), image (fixed picture, moving picture, animation), color and other elements
the packaging of TV programs, columns and channels can play the following roles: highlight the personality and characteristics of their own programs, columns and channels; Establish and enhance the audience’s ability to identify their own programs, columns and channels; Establish the brand status of their own programs, columns and channels; Integrate the form of packaging with programs, columns and channels into an organic part; The packaging of good programs, columns and channels can be pleasing to the eye. They are exquisite works of art
packaging is the need of the development of TV media and a sign of the maturity and stability of TV programs, columns and channels. Nowadays, TV viewers have to face dozens of TV stations and TV channels every day, which are dozens of types of programs and columns. There is fierce competition among stations, channels and columns. The audience has both active choice and great blindness. In this case, the role of packaging is self-evident. It is a necessary strategy for businesses to pay attention to commodity packaging and advertising promotion. The packaging of TV programs, columns and channels should have some similarities with the development of commodities. As dozens of channels broadcast at the same time, TV viewers choose you, which is your success; Without choosing you, all your hard work and investment will be zero. The important condition for the audience to choose you is to understand you, and packaging is the most direct means to understand you
generally speaking, the program is revised and promoted. For example, the image publicity films of TV stations or TV channels can highlight their own characteristics, play the characteristic brand or adopt new technical means to make the original packaging form more modern and fashionable and attract the attention of the audience

is the processing of news. Exaggerating it can attract the audience and arouse the discussion of the audience

definition:
standardize and strengthen the overall image of TV programs, columns, channels and even TV stations. These external formal elements include sound (language, sound, music, sound effect, etc.), image (fixed picture, moving picture, animation), color and other elements
function:
highlight the personality and characteristics of your own programs, columns and channels; Establish and enhance the audience’s ability to identify their own programs, columns and channels; Establish the brand status of their own programs, columns and channels; Integrate the form of packaging with programs, columns and channels into an organic part; The packaging of good programs, columns and channels can be pleasing to the eye. They are exquisite works of art.

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